Subject: Event: THINK PINK CAMPAIGN - RAISING GENDER AWARENESS

Campaign period : 2-4 May 2006
Date of event : 3 May 2006
Venue : Concourse of KDU College, PJ

Highlight of Campaign : Tie up with AWAM (All Women’s Action Society)

The Theme:
THINK PINK a move to break the stereotypical mindset that pink is a girly colour, only used by stereotypical females and males who have a strong feminine streak.

Objective:
1) To raise awareness on gender differentiation and the typical societal stereotypes in society so that both genders have new opportunities for fuller participation in political, social and cultural affairs. Gender roles are a social construct and can, like all cultural structures, evolve in a positive direction.
2) The ultimate goal is to eliminate gender biasness and discriminatory practices and policies, both overt and covert. The campaign will form the basis for educational intervention that is sensitive to both gender and human rights.

What we will be doing:
We will be working hand in hand with AWAM to launch a campaign on Gender Awareness. The aim is to create awareness that there are many different ways of expressing “masculinity/femininity” and that both genders now play multiple roles which often overlap in society.

We wish to invite YOU to our college on 3rd of May (Wednesday) at 10 am to make the event a success. As this event is open to the public we hope to attract more people to join together with KDU College Mass Communication Club. Thank you.